In 1979 an ad produced by Saatchi & Saatchi promoting the conservative movement was launched in the UK. It is highly regarded, has won awards and super simple. The post has 3 words for copy, “Labor isn’t working.”
With the Republican primaries coming up the candidates are pulling out every trick possible to help their chances to win over ever last vote. There is one candidate however that just doesn’t seem to quite have a clue how to campaign using the internet effectively. Continue reading
Its interesting that Coke’s campaign commits to $3 million dollars. That’s almost equal to what Pepsi gives out quarterly. Pepsi commits up to $1.125 million each month.
Coke has used younger audiences to help give voice to the campaign. Hence the massive sponsorship and advertising during the AMA’s. The obvious connection here is the connection between a live event such as the AMA’s and social media, especially Twitter. Continue reading