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Is Coke’s New Polar Bear Campaign Compelling or Confusing?

Recently, @Jeffrey_the_Red offered @Boxochatter a Coke. @Boxochatter refused because the Coke was a diet…or so he thought. That sparked reason for this experiment: to find out if most people realize this special holiday/Polar Bear design is regular Coke and is not a diet.

The new design as reported in The Arctic Institute is to help raise awareness for Polar Bears in partnership with the World Wildlife Fund (WWF). So, do you think this new design will be compel others to pay more attention to the needs of polar bears or will this design just confuse people? Here’s the article detailing the mission of the campaign: bit.ly/s2DQ8d

Watch as we attempt to find someone who notices the difference in Coke cans.  Our theory was that no one would recognize the new can was NOT diet and was meant to raise awareness for Polar Bears.  We were surprised to find out we were right.  Take a look.

So what do you think?  Is this new campaign helping the cause or causing confusion?

Either way, two things are for sure: everyone knows the red can means regular Coke and the white/silver can means diet. So, congrats to Coke for gaining such brand recognition!


About natesmoyer

I'm always in over my head. I like uncomfortable moments. Things people forget about excite me. One day I'll work for free.


One thought on “Is Coke’s New Polar Bear Campaign Compelling or Confusing?

  1. I hope it is compelling as they deserve every success with the marketing of their health product

    Posted by mymatejoechip | November 20, 2011, 8:27 am

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